LIBROS DEL AUTOR: jean noel kapferer

2 resultados para LIBROS DEL AUTOR: jean noel kapferer

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  • Rumors
    Jean-Noel Kapferer
    Rumors may be the oldest medium of mass communication of information or ideas ...
    Disponible

    91,96 €

  • New Strategic Brand Management
    Jean-Noël Kapferer
    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer.The New Strategic Brand Management is simply th...
    Disponible

    67,08 €