LIBROS DEL AUTOR: jay gronlund

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  • Basics of Branding
    Jay Gronlund
    Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you ...
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    18,34 €