LIBROS DEL AUTOR: jay d lindquist

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  • Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
    Jay D. Lindquist
    ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.Founded in 1971, the Acade...
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    210,19 €