LIBROS DEL AUTOR: jason partridge

2 resultados para LIBROS DEL AUTOR: jason partridge

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  • Microcultures
    Jason Partridge / Ujwal Arkalgud
    Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company.Understanding what microcultures are and...
    Disponible

    20,96 €

  • Web True.0
    Jason Partridge / Ujwal Arkalgud
    Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Ar...
    Disponible

    17,58 €