LIBROS DEL AUTOR: jasmin baumann

1 resultados para LIBROS DEL AUTOR: jasmin baumann

jasmin baumann Eliminar filtro Quitar filtros
  • Television Marketing - Characteristics, Instruments and Impact
    Jasmin Baumann
    The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, a...
    Disponible

    51,41 €