LIBROS DEL AUTOR: jannik horsmann

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  • User Acceptance of e-Commerce in the Tourism Industry
    Jannik Horsmann
    This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both,...
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