LIBROS DEL AUTOR: jane johne

2 resultados para LIBROS DEL AUTOR: jane johne

jane johne Eliminar filtro Quitar filtros
  • Effectiveness of Influencer Marketing
    Jane Johne
    Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands’ marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior...
    Disponible

    123,87 €

  • Effectiveness of Influencer Marketing
    Jane Johne
    Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands’ marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior...
    Disponible

    48,16 €