LIBROS DEL AUTOR: jan yyang

2 resultados para LIBROS DEL AUTOR: jan yyang

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  • The Pricing Puzzle
    Jan Y. Yang / Jan YYang
    The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales ...
    Disponible

    33,58 €

  • Chinese M&As in Germany
    Jan Y. Yang / Jan YYang / Lei Chen / Zheng Tang
    Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the integration process ...
    Disponible

    97,57 €