LIBROS DEL AUTOR: jan yyang

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  • The Pricing Puzzle
    Jan Y. Yang / Jan YYang
    The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales ...
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    33,58 €