LIBROS DEL AUTOR: jan y yang

8 resultados para LIBROS DEL AUTOR: jan y yang

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  • Preisgestaltung neu denken
    Jan Y. Yang
    Dieses Buch hebt das transformative Potenzial KI-gestützter Preisgestaltung hervor und zeigt, wie Unternehmen dadurch Umsatzpotenziale erschließen, Kundenerlebnisse optimieren und sich einen Wettbewerbsvorteil verschaffen können. Durch die Kombination modernster KI-Technologien mit umsetzbaren Strategien bietet es einen umfassenden Fahrplan für Organisationen, die von reaktiven...
    Disponible

    38,38 €

  • Reimagine Pricing
    Jan Y. Yang
    This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge. By combining cutting-edge AI technologies with actionable strategies, it offers a comprehensive roadmap for organizations looking to move from reactive, manual pricing processes to proactive, d...
    Disponible

    48,91 €

  • The Pricing Compass
    Jan Y. Yang
    This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing go...
    Disponible

    54,23 €

  • Chinese Electric Vehicle Trailblazers
    Jan Y. Yang / Yunyi Gu / Zi Ling Tan
    From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fiel...
    Disponible

    54,17 €

  • Chinese Electric Vehicle Trailblazers
    Jan Y. Yang / Yunyi Gu / Zi Ling Tan
    From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fiel...
    Disponible

    48,61 €

  • The Pricing Puzzle
    Jan Y. Yang / Jan YYang
    The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales ...
    Disponible

    33,58 €

  • Chinese M&As in Germany
    Jan Y. Yang / Lei Chen / Zheng Tang
    Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the integration process ...
    Disponible

    68,18 €

  • Chinese M&As in Germany
    Jan Y. Yang / Jan YYang / Lei Chen / Zheng Tang
    Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examines Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the integration process ...
    Disponible

    97,57 €