LIBROS DEL AUTOR: james trezona

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  • Humanizing B2B
    James Trezona / Paul Cash
    If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, ...
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    19,02 €