LIBROS DEL AUTOR: james m hulbert

3 resultados para LIBROS DEL AUTOR: james m hulbert

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  • Strategic Management
    James M. Hulbert / Peter FitzRoy / Timothy O’Shannassy
    Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates ...
    Disponible

    331,82 €

  • Strategic Management
    James M. Hulbert / Peter FitzRoy / Timothy O’Shannassy
    Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates ...
    Disponible

    213,18 €

  • Total Integrated Marketing
    James M. Hulbert / James MHulbert / Nigel F. Piercy / Nigel FPiercy / Noel Capon
    A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single pe...
    Disponible

    20,61 €