LIBROS DEL AUTOR: jagmohan raju

1 resultados para LIBROS DEL AUTOR: jagmohan raju

jagmohan raju Eliminar filtro Quitar filtros
  • Smart Pricing
    JAGMOHAN RAJU / Z. Zhang
    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping en...
    Disponible

    54,30 €