LIBROS DEL AUTOR: jagmohan raju

2 resultados para LIBROS DEL AUTOR: jagmohan raju

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  • The Competition Between National Brands and Store Brands
    Jagmohan Raju / Raj Sethuraman
    The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generat...
    Disponible

    107,29 €

  • Smart Pricing
    JAGMOHAN RAJU / Z. Zhang
    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping en...
    Disponible

    54,30 €