LIBROS DEL AUTOR: jagadish tulimelli

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  • Celebrity Endorsement in Marketing
    Jagadish Tulimelli
    Celebrity Endorsement in Marketing: How Brand Fit, Familiarity, and Likeability Influence Perceived Quality and Willingness to Pay a Premium explores the intricate dynamics of celebrity endorsements and their profound impact on consumer behavior. In today’s competitive market, brands increasingly rely on celebrity endorsements to enhance their appeal and foster consumer loyalty...
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    41,10 €