LIBROS DEL AUTOR: jacquelyn ottman

2 resultados para LIBROS DEL AUTOR: jacquelyn ottman

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  • The New Rules of Green Marketing
    Jacquelyn Ottman
    Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to 'sell the earth' - instead they’re promoting the value their products provide: better health, superior performance, good taste, cost - effecti...
    Disponible

    31,83 €

  • The New Rules of Green Marketing
    Jacquelyn Ottman
    For too long, marketers of sustainable goods and services have targeted 'deep green' consumers to promote their products - and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings....
    Disponible

    65,02 €