LIBROS DEL AUTOR: jacob jacoby

7 resultados para LIBROS DEL AUTOR: jacob jacoby

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  • Helping Define the Field and Expand Its Horizons
    Jacob Jacoby / Vibrant Publishers
    Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions of Jacob Jacoby in the realm of consumer behavior. This book explores Jacoby’s pioneering work that laid the foundation for many core concepts in marketing and consumer research. From shaping our understanding of brand loyalty and decision-making to addressing...
    Disponible

    84,98 €

  • The Early Years
    Jacob Jacoby / Vibrant Publishers
    The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby’s groundbreaking work in these areas...
    Disponible

    85,94 €

  • The Early Years
    Jacob Jacoby / Publishers
    The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers’ ability to evaluate products and make informed choices. This book introduces foundational t...
    Disponible

    85,57 €

  • The Fourth P
    Jacob Jacoby / Vibrant Publishers
    The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two c...
    Disponible

    85,16 €

  • Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
    Jacob Jacoby / Vibrant Publishers
    Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavio...
    Disponible

    85,82 €

  • Methods and Measures
    Jacob Jacoby / Publishers
    Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the methodologies and measurement techniques used in consumer behavior studies. This book provides readers with in-depth insights into the tools and approaches Jacoby employed in his groundbreaking work, ranging from experimental designs to survey techniques and statis...
    Disponible

    85,90 €

  • The Comprehension and Miscomprehension of Print Communication
    Jacob Jacoby / Tim Jacoby / Wayne D. Hoyer
    First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension-pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and th...
    Disponible

    41,91 €