LIBROS DEL AUTOR: jack grumbridge

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  • Marketing Management in Air Transport (RLE Marketing)
    Jack Grumbridge / Jack L. Grumbridge
    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapte...
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    88,58 €