LIBROS DEL AUTOR: ivy ledbetter lee

2 resultados para LIBROS DEL AUTOR: ivy ledbetter lee

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  • Mr. Lee’s Publicity Book
    Ivy Ledbetter Lee
    This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of “information overload.” Lee advises the reader how to ident...
    Disponible

    47,29 €

  • Human Nature And Railroads (1915)
    Ivy Ledbetter Lee
    Human Nature and Railroads is a book written by Ivy Ledbetter Lee in 1915. The book explores the relationship between human nature and the railroad industry, focusing on the role of communication and public relations in shaping public perception of railroads. Lee argues that railroads have a unique responsibility to communicate with the public and to build trust through transpa...
    Disponible

    25,85 €