LIBROS DEL AUTOR: ivna reic

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  • Events Marketing Management
    Ivna Reic
    In order to market events effectively it is vital to consider the organiser’s perspective and link it to those of the consumers attending. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The boo...
    Disponible

    114,69 €