LIBROS DEL AUTOR: isabelle szmigin

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  • Understanding the Consumer
    Isabelle Szmigin
    Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respo...
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    148,92 €