LIBROS DEL AUTOR: ioannis rizomyliotis

2 resultados para LIBROS DEL AUTOR: ioannis rizomyliotis

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  • Business-to-Business Marketing Communications
    Ioannis Kostopoulos / Ioannis Rizomyliotis / Kleopatra Konstantoulaki
    This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness....
    Disponible

    73,32 €

  • Digital Branding Fever
    Athanasios Poulis / Ioannis Rizomyliotis / Kleopatra Konstantoulaki
    Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to t...
    Disponible

    18,70 €