LIBROS DEL AUTOR: indi young

4 resultados para LIBROS DEL AUTOR: indi young

indi young Eliminar filtro Quitar filtros
  • Tempo De Escutar
    Indi Young
    “Se você quer entender as pessoas, se quer atendê-las, vender para elas, trabalhar com elas... então você tem que ficar bom em escutar o que elas têm a dizer. A boa notícia é que você pode, e o que você encontrará quando fizer isso excederá suas expectativas.”—Alexandra Jacoby, Artista eP&D de Comunidades OnlineA estratégia de design de produto geralmente busca primeiro aumenta...
    Disponible

    63,96 €

  • Time to Listen
    Indi Young
    Product design strategy often seeks to change a person’s buying decisions, or to manipulate a person’s behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches.  Luckily, organizations don’t actually ...
    Disponible

    29,29 €

  • Practical Empathy
    Indi Young
    Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully. ...
    Disponible

    59,51 €

  • Mental Models
    Indi Young
    There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested i...
    Disponible

    72,96 €