LIBROS DEL AUTOR: imran h khan

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  • The Product Development Process
    Imran H Khan
    Between 70 and 95 percent of new products fail to meet their commercial objectives. The root cause is rarely poor execution. It is a failure of framing: the wrong approach chosen at the outset, built on assumptions that were never examined.The Product Development Process: From Concept to Commercialization offers a holistic, systems-based framework for navigating the full arc of...
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