LIBROS DEL AUTOR: ileen e kelly

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  • Advertising vs. Marketing
    Ileen E. Kelly / Ileen EKelly
    Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical busine...
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    28,25 €