LIBROS DEL AUTOR: ilan alon

7 resultados para LIBROS DEL AUTOR: ilan alon

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  • Global Marketing
    Christiane Prange / Eugene Jaffe / Ilan Alon
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. pro...
    Disponible

    164,12 €

  • The Internationalization of US Franchising Systems
    Ilan Alon
    This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion...
    Disponible

    65,79 €

  • Chinese International Investments
    Ilan Alon / Marc Fetscherin
    This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China. ...
    Disponible

    47,13 €

  • Chinese International Investments
    Ilan Alon / Marc Fetscherin
    This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China. ...
    Disponible

    65,57 €

  • Service Franchising
    Ilan Alon
    Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchisin...
    Disponible

    195,42 €

  • GUIDE TO THE TOP 100 COMPANIES IN CHINA
    WENXIAN ZHANG & ILAN ALON / ZHANG WENXIAN
    ...
    Disponible

    42,41 €

  • Business and Management Education in Transitioning and Developing Countries
    Ilan Alon / John R McIntyre
    Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. This book is a comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions. ...
    Disponible

    93,87 €