LIBROS DEL AUTOR: igor schnakenburg

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  • Targeting Uplift
    Igor Schnakenburg / René Michel / Tobias von Martens
    This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementat...
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    136,57 €