LIBROS DEL AUTOR: icek ajzen

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  • Predicting and Changing Behavior
    Icek Ajzen / Martin Fishbein
    This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions. ...
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    93,51 €