LIBROS DEL AUTOR: ibtissam jadir

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  • Territorial anchorage and performance of Moroccan exporting SMEs
    Ibtissam JADIR / Mostafa Abakouy
    This book explores the relationship between territorial anchoring and the performance of Moroccan exporting SMEs. Drawing on convention theory, proximity studies, and the business model approach, it offers new insights into how local resource mobilization and coordination mechanisms shape business trajectories in international contexts. Through four detailed case studies, the a...
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