LIBROS DEL AUTOR: ian s blackshaw

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  • Sports Marketing Agreements
    Ian S. Blackshaw
    Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreeme...
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    169,64 €