LIBROS DEL AUTOR: husam ali

1 resultados para LIBROS DEL AUTOR: husam ali

husam ali Eliminar filtro Quitar filtros
  • PREDICTING THE OVERALL PERCEIVED VALUE OF A LEISURE SERVICE
    Husam Ali
    Global leisure services industry is expected to be worth $3.4 trillion by 2010. This makes assessing consumers’ value perceptions an important tool for marketers to adjust their services and meet consumers’ needs and expectations. This study investigates the application and relevance of SERV-PERVAL scale as a measure of consumers’ perceptions of service value in mid-scale resta...
    Disponible

    83,78 €