LIBROS DEL AUTOR: hung hsin chen

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  • Comparative Analysis and Benchmarking
    Hung-Hsin Chen
    This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to d...
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