LIBROS DEL AUTOR: hugo mardane

3 resultados para LIBROS DEL AUTOR: hugo mardane

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  • The Profit Fortress
    Hugo Mardane
    Margins rarely collapse in one dramatic moment. They erode through a thousand reasonable-sounding choices: a discount to 'save' the account, a special term to 'keep things moving', a rushed simplification that creates service pain, a push for volume that looks like growth but behaves like a tax on the business. The Profit Fortress is a practical guide to protecting profit when ...
    Disponible

    23,86 €

  • The Moat Builder
    Hugo Mardane
    Most companies can create a hit. Far fewer can create a position that gets harder to attack each year. The Moat Builder is a practical guide to building durable advantage through coherent choices: which customers you serve, which problems you solve end-to-end, how you reach the market, how you price, and how you protect trust when things go wrong.Hugo Mardane breaks down compet...
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    22,98 €

  • The Advantage Engine
    Hugo Mardane
    A strong quarter can hide a weak position. Features get copied, ads get cheaper for your competitor, and customers who seemed loyal quietly become willing to switch. The Advantage Engine is a practical guide to building and maintaining defensible advantage: the kind of strength that cannot be easily copied, attacked, or priced away. Hugo Mardane shows how durable companies comb...
    Disponible

    23,83 €