LIBROS DEL AUTOR: ho yin wong

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  • Building a Marketing Plan
    Ho Yin Wong
    The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the env...
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    24,26 €