LIBROS DEL AUTOR: hesham osama dinana

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  • Marketing and Advertising in the Online-to-Offline (O2O) World
    Hesham Osama Dinana
    The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required ...
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    248,82 €