LIBROS DEL AUTOR: henk j de vries

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  • Restaurant Chains in China
    Frank M. Go / Guojun Zeng / Henk J. de Vries
    This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, t...
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