LIBROS DEL AUTOR: hellmut schuette

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  • The Global Competitiveness of the Asian Firm
    Hellmut Schuette
    Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. They find that the Asian firms’ emphasis on ’soft’ skills such as networking, organisational learning and sharing stands in sharp contrast to the economic rationality of Western firms...
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    207,18 €