LIBROS DEL AUTOR: helene p m johansen

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  • Relational Political Marketing in Party-Centred Democracies
    Helene P.M. Johansen
    This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of ’markets’, which addresses the theoreti...
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