LIBROS DEL AUTOR: helena a williams

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  • Vintage Marketing Differentiation
    Helena A. Williams / Jr. Robert L. Williams
    This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how t...
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    156,87 €