LIBROS DEL AUTOR: helen dr kelly holmes

2 resultados para LIBROS DEL AUTOR: helen dr kelly holmes

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  • Advertising as Multilingual Communication
    Helen Dr Kelly-Holmes
    Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new ’multilingual’ features. The author explores t...
    Disponible

    66,76 €

  • Advertising as Multilingual Communication
    Helen Dr Kelly-Holmes
    Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores th...
    Disponible

    65,41 €