LIBROS DEL AUTOR: helder pires ferreira

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  • Customer satisfaction
    Helder Pires Ferreira
    Marketing has increasingly adopted aggressive communication strategies such as promotional campaigns to stimulate demand. However, the market has evolved in the way it organizes itself to present goods and services. In this book, the author analyzes the relationship between Importance and Satisfaction in order to identify key factors in the implementation of marketing strategie...
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    35,99 €