LIBROS DEL AUTOR: heidi romu

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  • Ethical Consumption as an Identity Project
    Heidi Romu
    Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews...
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