LIBROS DEL AUTOR: heidi leverett

1 resultados para LIBROS DEL AUTOR: heidi leverett

heidi leverett Eliminar filtro Quitar filtros
  • Technical Marketing Communication
    Emil B. Towner / Emil BTowner / Heidi L. Everett / Heidi LEverett
    Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story;...
    Disponible

    18,58 €