LIBROS DEL AUTOR: haseon park

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  • Brand Thinking
    Allison J. Steinke / Haseon Park
    Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.This book addresses the most important challenge for today’s brands-authenticity. In addition to robust theoretical framing, this book provides concrete case studies o...
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    153,81 €