LIBROS DEL AUTOR: hartmut hubner

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  • The Communicating Company
    Hartmut Hübner
    Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication a...
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    133,89 €