LIBROS DEL AUTOR: hanxiong zhu

4 resultados para LIBROS DEL AUTOR: hanxiong zhu

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  • Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang / Feng Yue / Hanxiong Zhu
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, bo...
    Disponible

    197,76 €

  • Translation Studies on Chinese Films and TV Shows
    Hanxiong Zhu / Hui Li
    This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book prop...
    Disponible

    159,60 €

  • Translation Studies on Chinese Films and TV Shows
    Hanxiong Zhu / Hui Li
    This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book prop...
    Disponible

    47,70 €

  • Sharing Behavior of Brand Crisis Information on Social Media
    Changzheng Yang / Feng Yue / Hanxiong Zhu
    This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, bo...
    Disponible

    196,40 €