LIBROS DEL AUTOR: hans westerbeek

8 resultados para LIBROS DEL AUTOR: hans westerbeek

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  • Building the Athlete Brand
    Hans Westerbeek / Thomas van Schaik
    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. ...
    Disponible

    270,14 €

  • Building the Athlete Brand
    Hans Westerbeek / Thomas van Schaik
    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. ...
    Disponible

    71,30 €

  • International Sport Business
    Adam Karg / Hans Westerbeek
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. ...
    Disponible

    268,07 €

  • International Sport Business
    Adam Karg / Hans Westerbeek
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores...
    Disponible

    81,20 €

  • Strategic Sport Marketing
    Adam Karg / David Shilbury / Hans Westerbeek
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. ...
    Disponible

    256,77 €

  • Strategic Sport Marketing
    Adam Karg / David Shilbury / Hans Westerbeek
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. ...
    Disponible

    84,97 €

  • Managing Sport Facilities and Major Events
    Dongfeng Liu / Eric C. Schwarz / Hans Westerbeek
    Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context. Alongside in-depth discussion of issues such as facility design and event operations, the book presents fascinating insights from professional practice and case studies of real world ev...
    Disponible

    301,49 €

  • The Sport Business Future
    Aaron Smith / Hans Westerbeek
    This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates a...
    Disponible

    65,40 €