LIBROS DEL AUTOR: hans westerbeek

3 resultados para LIBROS DEL AUTOR: hans westerbeek

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  • Building the Athlete Brand
    Hans Westerbeek / Thomas van Schaik
    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. ...
    Disponible

    71,30 €

  • International Sport Business
    Adam Karg / Hans Westerbeek
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores...
    Disponible

    81,20 €

  • Strategic Sport Marketing
    Adam Karg / David Shilbury / Hans Westerbeek
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. ...
    Disponible

    84,97 €