LIBROS DEL AUTOR: hampus gunnarsson

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  • Football Sponsorships and Brand Loyalty
    Erik Brännström / Hampus Gunnarsson
    In the increasingly commercialized world of sports, football is among the most prominent events. Game settings are the focal point of stadium supporters and television viewers around the world, transforming clubs and players into valuable medium vehicles of firms looking to reach through the advertising clutter of modern society. When the Swedish footballer Zlatan Ibrahimovi...
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