LIBROS DEL AUTOR: hairul rizad

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  • Marketing in B2B
    Abu Bakar / Hairul Rizad
    This book is for those who are interested to know more about the marketing decision issues and challenges facing by Small and Medium Enterprise (SME) in business-to-business setting. Here, it provides insight to both regulator and practitioner to focus their effort in developing the marketing aspect in SME. Previous researchers have agreed that the failure to make accurate mark...
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    23,82 €