LIBROS DEL AUTOR: h p kleyngeld

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  • Adoption of new food products
    H.P. Kleyngeld
    In this work the author reports on his research into the way food in­ novations are adopted. He deals particularly with whether food in­ novators can be distinguished, that is to say consumers who, more than other people, adopt new products not by chance but more or less systematically. The book discusses three general themes within this problem: what...
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