LIBROS DEL AUTOR: guy claver seri

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  • FEMALE GENDER STEREOTYPES IN CHILDREN’S ADVERTISING
    Guy Claver SERI
    In short, our study focused on stereotypes of the female gender among children in Ivorian advertising. Our aim was to show the presence of female gender stereotypes among children in Ivorian advertising. After carrying out a qualitative content analysis of our corpus of commercials, we can conclude that Ivorian advertisements do indeed contain gender stereotypes. We were able t...
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