LIBROS DEL AUTOR: guojun zeng

2 resultados para LIBROS DEL AUTOR: guojun zeng

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  • Restaurant Chains in China
    Frank M. Go / Guojun Zeng / Henk J. de Vries
    This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, t...
    Disponible

    122,31 €

  • Tourism and Hospitality Development Between China and EU
    Guojun Zeng
    Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate cri...
    Disponible

    136,27 €